Gluten-Free Foods and Beverages in the U.S., 3rd Edition
Pages : 210
Are you gluten-free? The term describes more than the sector of the food and beverage industry that has morphed from specialty niche to mainstream sensation in just a few years. Gluten-free has become an identity for the tens of millions of Americans who have reduced or eliminated their consumption of wheat, barley, rye, and oats. Indeed, consumer demand has driven the extraordinary surge in the market for gluten-free foods and beverages. Many people are gluten-free out of necessity, because they suffer from celiac disease or a food allergy. But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults. Others find that living gluten-free simply makes them feel better. Packaged Facts own online survey conducted expressly for the report Gluten-free Foods and Beverages in the U.S. reveals the number-one motivation for buying gluten-free food products is that they are considered healthier than their conventional counterparts.
Specialty marketers like Glutino, Pamelas Products, and Kinnikinnick Foods have exploded onto the mainstream scene, and health-oriented companies such as Bobs Red Mill and Amys Kitchen have demonstrated a commitment to producing reliably gluten-free foods. Due to their growing retail presence, as well as to continual improvements in gluten-free products overall, Packaged Facts estimates the U.S. market for gluten-free foods and beverages at $ 2.6 billion in 2010, for a compound annual growth rate of 30% over the 2006-2010 period.
Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; more products, and better ones; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market. While growth rates will slow over the next five years, Packaged Facts projects that U.S. sales of gluten-free foods and beverages will exceed $ 5 billion by 2015.
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The analysis in Gluten-free Foods and Beverages in the U.S., 3rd Edition is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of retail outlets, including Whole Foods Market, Trader Joes, and grocery store chains; as well as interviews with marketers, retailers, food industry trade associations, celiac advocacy groups, and federal agencies. Our analysis of shopping trends and consumer preferences is derived from Packaged Facts proprietary consumer survey, which is based on a national online poll conducted in Fall 2010, and from data prepared expressly for this report by industry experts.
Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, company literature, and corporate annual reports. Government sources included the Department of Agriculture and the Food and Drug Administration. The National Institutes of Health was the source of many statistics regarding celiac disease and food allergies; the State Department provided information for the Global Outlook chapter. We also referred to Packaged Facts own publications for insights into related markets, such as in-store bakeries.
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More Reports :
The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition
The Future of Gluten-Free: Consumer Insight and Product Opportunities
Low- and No-Sodium Foods and Beverages in the U.S.
Functional Foods and Beverages in the U.S., 4th Edition
Market Trend: Low, Reduced and No Sodium or Salt Foods and Beverages in the U.S.
Soy Foods and Beverages in the U.S.
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